Web Survey Bibliography
Previous research showed that the visual design of answer fields for open-ended questions in self-administered surveys influences response behavior depending on the type of response that is collected (Couper et al. 2011). For narrative responses, larger answer fields produce longer, more elaborated responses (Christian & Dillman 2004; Israel 2010; Stern et al., 2007), especially with less motivated respondents (Smyth et al., 2009). Questions that ask for frequencies and numeric responses seem to be less influenced by the answer space provided (Couper et al., 2011; Fuchs, 2009). Until now, no study has looked at the influence of the visual design of answer boxes in open-ended questions that ask respondents to list all known items of a specific category. Additionally, there is only limited research looking at the influence of personal topic interest on response behavior in open-ended questions (Holland & Christian, 2009).This paper looks at differences in response behavior (number of items named, item omission, response latency, and response order) between formats that provide the respondent with one large answer box or ten small answer boxes when asked for unaided brand awareness. In three experiments embedded in Web surveys, respondents from a nonprobability online panel were randomly assigned to one of two question formats asking for unaided brand awareness of insurances (Experiment 1), airlines (Experiment 2), and car tires (Experiment 3). In two of the three experiments personal interest in the topic of the survey could be controlled for. The results of this study show that the number of brands named is significantly higher when ten small answer boxes are presented in two of the three studies indicating that respondents infer from the answer box format what the questionnaire designer expects from them. Personal topic interest and demographic characteristics of the respondents seem to play only a minor role.
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Web survey bibliography (4086)
- The 2012 Confirmit Annual Market Research Software Survey; 2013; Macer, T., Wilson, S.
- A mixed-mode survey tackling against an increasing rate of nonresponse; 2013; Jokinen, M.
- Using Mixed-Mode Contacts in Client Surveys: Getting More Bang for Your Buck; 2013; Israel, G. D.
- Using Eye Tracking Data to Understand Respondent's Processing of Rating Scales; 2013; Kunz, T., Fuchs, M.
- Advancing the field of questionnaire translation - identifying problems, discussing methods, pushing...; 2013; Behr, D., Dorer, B., Van Houten, G
- European Values Study - methodological and substantive applications; 2013; Luijkx, R., Jagodzinski, W.
- The Impact of Culture and Economy on Values and Attitudes; 2013; Duelmer, H., Voicu, M.
- Educational attainment in cross-national surveys: instrument design, data collection, harmonisation...; 2013; Schneider, S.
- Mode Effects in Mixed-Mode Surveys: Prevention, Diagnostics, and Adjustment 1; 2013; de Leeuw, E. D., Dillman, D. A., Schouten, B.
- History of Technology in Research; 2013; Sahu, C.
- Comparing Web-based with Mail Survey Administration of the Consumer Assessment of Healthcare Providers...; 2013; Bergeson , S. C., Gray, J., Ehrmantraut, L. A., Hays, R. D.
- Data Collection in Sociolinguistics: Methods and Applications; 2013; Mallinson, C., Childs, B., Van Herk, G.
- Effect of survey mode on response patterns: comparison of face-to-face and self-administered modes in...; 2013; Illemann Christensen, A., Ekholm, O., Gluemer, C., Juel, K.
- Online Survey Data Quality and its Implication for Willingness-to-Pay: A Cross-Country Comparison; 2013; Gao, Z., House, L., Jing, X.
- The Online Statistical Survey As An Alternative To Traditional Methods; 2013; Dinu, S., Nitoiu, M., Pomazan, C.
- Self-Rated Health Assessed by Web Versus Mail Modes in a Mixed Mode Survey: The Digital Divide Effect...; 2013; Shim, J.-M., Shin, E., Johnson, T. P.
- Online Survey Design and Development: A Janus-Faced Approach; 2013; Lauer, C., McLeod, M., Blythe, S.
- Survey Sidekick: Learning & designing scientifically sound surveys; 2013; Hsiao, I.-H., Malhotra, M., Joo, J., Chae, H. S., Natriello, G.
- Satisficing in Web Surveys: Implications for Data Quality and Strategies for Reduction; 2013; Zhang, Che.
- A probability-based web panel for UK policy research: some initial thoughts from a Government survey...; 2013; Littlechild, J.
- Scientific impact of the MESS Project: A brief overview; 2013; Das, M.
- A probability-based web panel for the UK: What could it look like?; 2013; Nicolaas, G.
- Current UK provision of web panaels and Omnibus; 2013; Lagorio, C.
- Feasibility of Using Web to Survey at a Sample of Addresses: a UK ESS experiment; 2013; Villar, A.
- What works? Getting the General Population To Go Online in a Mixed Mode Local Health Survey; 2013; Frigault, L.-R., Azzou, S. A. K., Molloy, E. J. K., Ammarguellat, F., Couture, M., Gratton, J.
- ONS Plans for Web Data Collection in LFS; 2013; Lound, C.
- On-line questionnaire completion time and personality test scores; 2013; Furnham, A., Hyde, G., Trickey, G.
- ESSnet Data: Collection for Social Surveys using Multiple Modes; 2013; Sattelberger, S., Blanke, K.
- Using Technology to Conduct Questionnaire Evaluations with Hard to Reach Populations ; 2013; Ridolfo, H., Ott, K.
- Recent Experiences with Electronic Questionnaire Testing at Statistics Canada ; 2013; Lawrence, D.
- Usability and Accessibility Guidelines for Web Sites and Web Surveys ; 2013; Ashenfelter, K. T.
- Questionnaire development & testing in the 21st century: What are the challenges?; 2013; Collins, D.
- Improved Dialogue Features in Web Surveys?; 2013; Lund, K.
- Evaluation of a Sequential Mixed-Mode Design Experiment with Physicians on Response Rates, Costs, and...; 2013; Geisen, E., Olmsted, M. G., Murphy, J., Stanley, M.
- When We Do Not Know the Difference – the Level of DK in Different Question Formats and Different...; 2013; Schwarzer, S., Zeglovits, E., Connor, D. S.
- Factors Influencing Survey Participation Rates on an Online, Probability-Based Research Panel; 2013; Wiest, D.
- Effects of Self-Awareness on Disclosure During Skype Survey Interviews; 2013; Feuer, S., Schober, M. F.
- The Effect of Differential Mailing Methodologies on Response Rates: Testing Advanced Notices, Pre-Recorded...; 2013; Pens, Y., Cantave, M. A., Gentry, R. J.
- The Influence of Respondent Incentives on Item Nonresponse and Measurement Error in a Web Survey; 2013; Felderer, B., Kreuter, F., Winter, J.
- A Multi-Survey, Multi-Methodological Assessment of Perception of Need and Quality of Life: Opinion Polling...; 2013; Levy, D.,
- Eliminate Item Non-Response: The Effect of Forcing Respondents to Answer in Web Surveys; 2013; Leach, L. M.
- The Influence of Answer Box Format, Personal Topic Interest, and Respondent Characteristics on Response...; 2013; Keusch, F.
- Using Motivating Prompts to Increase Responses to Open-ended Questions in Mixed-mode Surveys: Where...; 2013; Israel, G. D.
- How Open Are We to the Open-Ended Questions?; 2013; Mamedova, S.
- Will Snowball Sampling Leave Your Data in the Cold?; 2013; Cavallaro, K.
- Panel Attrition: Separating Stayers, Sleepers and Other Types of Drop-Out in an Internet Panel; 2013; Lugtig, P. J.
- Building a History: Collecting Comprehensive Employment Data in a Web-Based, Multi-Mode Survey; 2013; Cominole, M., Bennett, C., Caves, L.
- Augmenting Paper Diaries With Phone and Web Data Retrieval: Is it Effective?; 2013; Wargelin, L., Minser, J., Homer, Z., Fleeman, A., ZuWallack, R. S.
- Alone in a Group: Comparison of Effects of a Group-Administered Paper-Pencil Survey Versus an Individually...; 2013; Higgins, W. B., Barlas, F. M., Pflieger, J., Thomas, R. K., Jeffery, D., Mattiko, M.
- The Effect of Survey Mode on Socially Undesirable Responses to Open Ended Questions: Online vs. Paper...; 2013; Hedberg, E., Ceasar, G., Wallace, D.